Buzz marketing is a key lever diffusion is a communication tool used to advertise a product or brand, develop a buzz marketing seems appropriate as likely to reach the target. According to Kaser (), to remain effective buzz marketing should . The difference is that the goal of buzz marketing is to get people talking about your brand – not just to make people aware that your brand exists. To get a better idea, let’s talk more about generating buzz. Most people think it’s something that happens randomly, but in the book Buzzmarketing, author Mark Hughes talks about how buzz can.